Here are some techniques and tricks I use when looking for the best available domain names when picking and purchasing domain names.
1. Decided (choose) on a new unique name.
If you're marketing yourself, you should be permitted to use both your first and last names (johnsmith.com or janesmith.com). Even if you're not marketing yourself, it's a good idea to register your name as a domain today in case you wish to use it later. If you are marketing your company, you should check to see if your domain name (yourbusiness.com) is accessible.
Search for your preferred blog or website name using a search engine such as Google. Is there anything in your search results that has a similar domain name? If that happens, try an alternative name. Giving your website a name that is similar to that of other existing websites is the first step toward failure. Also, avoid selecting names that are plural or misspelt variations of current sites.
2.Brainstorm.
Choose at least five words or phrases that explain your website's main topic. Make a list of them, then mix and combine the words to come up with potential domain names. Choose one that sounds excellent and will stick with you.
When launching a new product, an advertising rule states that you must first create a list of ten names. The first three are simple. You might be able to accomplish five or six without breaking a sweat, but by the time you get to the last one, you'll be out of ideas. Choose the best one from your list using the outline described above, and you're on your way. Don't be hesitant to ask your pals what they enjoy doing. That is the most effective technique to assist you in deciding on a domain name!
3. Make it simple (easy) to type.
It will not function if you have to spell out your domain name more than once for it to be understood. Keep the name short and straightforward to type into an address bar or search field.
What is the significance of simplicity? Because you don't want future visitors to input your name wrong and be sent to a different site. Flickr.com, a prominent social media site launched in 2005, is a prime example. Four years later, the corporation had to pay a substantial quantity of money to acquire Flicker.com in order to redirect the numerous visitors who misspelt their name. If you insist on having that unusually written name, ensure sure common misspellings are also available so you may register them and point people to the main domain.
4. Choose (First, select) “.com.”
“.com” domains account for up to 75% of all websites. It is still the most popular and easiest to remember extension. If your first pick of name is not available, attempt your second option before accepting other TLDs. Keep in mind that some browsers will accept address-only entries in the address bar. If you just type the domain name (and who knows how many of your users will do that?) they will return to the “.com” site by default.
5. Make it brandable.
Your domain name will serve as your company's brand. Some names are self-explanatory. You can tell what the website is about just by hearing the name. Take a look at 50+ examples of blogs and you'll notice that the majority of popular websites have memorable titles.
6. Shorter is always preferable.
As we've already stated, shorter is better. If you can't condense your domain name into one memorable word (which is nearly hard these days), consider adding one or two more words. Combinations of two words, such as LifeHacker.com or GeekSquad.com, make for memorable domain names. Also, avoid using acronyms. People will never recall the letters unless the name is extremely memorable.
7. Avoid trademark issues.
Once you've narrowed down your top alternatives for your site name, double-check that you're not infringing on anyone's trademarks. To check within the United States, go to uspto.gov/trademarks and conduct a search before registering the name. It is usually a good idea to verify now because this could ruin a fantastic website and business later on. Also, if you intend to include some well-known products, such as Twitter or Facebook, make sure to read their terms and conditions. Most will not let you use their name in any way on your domain.
8. There are no numerals or hyphens.
Numbers with hyphens (particularly hyphens) can be perplexing. Keep a safe distance from them at all times. Even a smart domain name like number1website.com will generate misunderstanding. Allow the name to speak for itself.
9. Keep an eye out for trends.
Anything dealing with a fashionable topic will, like the trend, fade away. Choose a timeless name that will stand the test of time and will not be influenced by a fad or trend. It is a matter of personal judgement to determine if something is a trend or here to stay, although it is typically not difficult to tell.
10. Marry your domain name.
It sounds odd, but you have to be absolutely sure you love your domain name. Once it’s set, you have it for years to come. If you decide later to rename it, then you will lose time, money, branding, and rankings. We do not recommend changing your domain once your blog has been alive for a considerable amount of time.
11. Check social networks.
Before you register your desired domain name, it’s always a good idea to check social networks for the same name. To keep your site name constant and to build your brand, you want a name that is readily available. For example: check facebook.com/yourdomain, twitter.com/yourdomain – and secure them as well. KnowEm is a great tool to use to see if certain names are already branded on social platforms.
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