How to choose the best domain name

 

How to choose the best domain name

A domain name is more than just a URL. It is your company as well as your whole internet identity. As a result, your domain name must be you. Make it memorable, distinctive, and a proud expression of you and your brand.

Amazon.com, Change.org, Bestbuy.com, and Nerdwallet.com are just a few examples of amazing domain names.




What exactly is a domain name?


Whatever type of website you have, a domain name is how it will be known online. It is the internet address for your website, and it is yours as long as you pay the annual price ($10 - $15 for the.com domain).

Users who are familiar with your domain, also known as a URL (uniform resource location), can simply type it into their browser.


Structure of domain names


  • Prefix - An internet application protocol of your domain (HTTP: – standard, HTTPS: – secured).
  • Subdomain - The third level domain of your website name (some sites use “www” some not).
  • Name - The second-level domain of the website, picked by the person registering the domain.
  • Extension - The top-level domain can be picked for the variety of available choices.


There are ways to create a blog that allows you to bypass having your own domain and instead go with – yourname.someplatform.com. For example, Blogger offers a hosted version of its service where you can be yourname.blogspot.com. With this option, you’re being controlled by the blogging platform you are on, which isn’t the best option.

Owning your domain name is an important part of your online business success. In an ideal world, you will own sites associated with your brand before it has strong public recognition. This reduces the risk that someone else will buy the name, forcing you to purchase it for a great deal more than a few dollars. If your brand is well established, you may need to be a little more creative in coming up with an alternative domain name, if the obvious choices aren’t available.


Domain name extension 

When choosing on a domain name, one of your options will be the domain extension or Top Level Domain (TLD) extension to use. There are hundreds of top-level domains to pick from. Here is a list of the most popular ones.

  • The original top level domains (TLDs) include: .com, .net, .org, .int, .gov, .edu, and .mil. Only some of them are available for general use, and .com is far and away the most important.
  • Many country code top level domains (ccTLDs) exist, including: .au (Australia), .cn (China), .in (India), .jp (Japan), .ph (Philippines), and .uk (United Kingdom).
  • There are also topic specific generic top level domains (gTLDs), though their use has yet to catch on widely, including: .accountants, .agency, .business, .city, .digital, .photography, and .social.


Not sure what to choose for a top-level domain?

                  

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